About Brian

I am a creative, savvy brand marketer and strategist who has spent nearly 15 years building and elevating multiple brands. Formerly in the sports world, I have recently made the jump into healthcare to help disrupt this incredibly important industry. And now I sit in the intersection of brand, culture and strategy.

Internally, I take great pride in being an energetic catalyst to create alignment across teams and move organizations forward as a change manager.

Externally, connecting and engaging consumers with brands they care about is a passion of mine that drives me every day. I am fascinated with how consumers interact with brands and we can find the magic spark to really improve that ongoing relationship.

My Expertise

STRATEGY

  • Simplifier and sense-maker

  • Strategic Alignment

  • Organizational Cohesion

  • Change Management

  • Company Playbooks

BRAND / CONSUMERISM

  • Consumer (patient) experience

  • In healthcare, the entire Patient Journey, b/c they want:

    • Convenience (access)

    • Transparency (financial)

    • Great Care (outcomes, holistic)

    • 365 Resources (content)

My Personality Tests

Enneagram = 3

  • Threes put a lot of effort into achieving goals and crafting an image to be admired for what they accomplish. (Perhaps like this?)

DiSC = i (High)

  • All about influence and enthusiasm // Tend to be more open and place an emphasis on relationships and influencing or persuading others.

PrinciplesYou (Ray Dalio) = Impresario

  • Impresarios love to entertain, engage socially, and facilitate great experiences with others. They tend to be outgoing, inspiring, energetic and adaptable. 

  • Also, Inspirer and Entertainer

Principles

BUSINESS

  • It's always DAY ONE. (Jeff Bezos, Amazon)

  • The way you do small things is the way you do all things. (Dr. Michael Gervais)

  • Evoke positive energy.

  • People do not decide their futures, they decide their habits and their habits decide their futures. (F. Matthias Alexander)

  • Being comfortable with ambiguity

  • Most fast

HEALTHCARE

  • Patient-centric

  • Passionate about value-based care and getting to ideal patient outcomes versus the fee-for-service model

  • Collaboration (between providers, patients, staff and families)

CULTURE

  • Transparency and Communication

  • Empowerment

  • Respect and Recognition

  • Work-life balance

  • Diversity and Inclusion

  • Continuous learning

  • Accountability