Brian Wagner

Senior marketing leader partnering directly with managing partners, the COO, and sales leadership; responsible for brand strategy, demand generation, marketing operations, and sales enablement across a portfolio of orthopedic care and recovery businesses.

• Established core marketing infrastructure, implementing ActiveCampaign, GA4, website lead capture, CRM automation, and conversion tracking to support acquisition measurement and sales follow-up.
• Launched a paid-acquisition funnel connecting Meta campaigns, educational content, landing pages, lead tracking, and an inside-sales follow-up cadence.
• Developed brand identities and naming proposals across the business portfolio, alongside messaging tailored to sales representatives, physicians, and patients.
• Delivered sales onboarding resources, published five training courses, and launched a SharePoint digital asset library to centralize access to marketing and sales materials.
• Built AI-assisted content and research workflows with human review, extending the capacity of a lean marketing function while maintaining claims discipline.
• Supported executive decision-making and partner coordination through recurring briefs, business reviews, and executive communications.

• Launched strategic consulting practice specializing in brand development, customer experience design, and marketing systems. Secured first paying client within two weeks, validated market fit across healthcare, B2B services, and academic publishing sectors.
• Architected complete brand foundation for business strategy consultant BreakForward Partners: positioning strategy, logo and visual identity system, messaging framework, lead generation assets, and web presence, enabling the client to launch go-to-market with professional credibility from day one.
• Redesigned content strategy for the Journal of Patient Experience, transforming static posts into multi-slide storytelling with branded visual formats. Delivered a 350% increase in impressions and a 372% growth in engagement year-over-year.
• Led positioning research and go-to-market strategy for healthcare conference series with ICD Media. Conducted stakeholder interviews, identified market gaps, and designed multi-channel awareness campaigns to drive registration and sponsor engagement.
• Provide integrated consulting across brand identity, customer experience optimization, content strategy, and thought leadership positioning for clients (like The Outcomes Institute) seeking elevated market presence.

• Led strategic implementation across all business operations for Rollout Marketing, a digital marketing agency launched in November 2024, specializing in services for residential painting companies nationwide; guided the company from startup phase to acquiring 14 clients within five months.
• Owned all revenue operations: client onboarding, account management, campaign strategy, and performance reporting. Created SOPs for scalable delivery, enabling future team expansion without founder dependency.
• Developed comprehensive 90-day client onboarding framework with templated agendas, communication scripts, and performance milestones, transforming client experience from ad hoc to systematized.
• Directed full-funnel marketing for Ellison Painting ($5M residential painting company): media buying, creative development, CRM optimization, and lead quality improvement. Managed $700K annual budget across paid search, social, and direct mail to drive 40% projected revenue growth.
• Rebuilt lead generation engine: optimized paid channels (Google, Meta), improved lead-to-quote conversion, and implemented CRM workflows for follow-up automation.

• Created patient experience function from scratch for multi-billion-dollar national primary care organization, establishing team structure, strategic priorities, standard operating procedures, and training programs to operationalize customer-centric culture across 100+ care centers.
• Mapped end-to-end patient journey across all touchpoints (acquisition, first visit, call center, ER avoidance, specialty referrals), identifying 10+ critical friction points through data analysis, patient interviews, and staff feedback.
• Led cross-functional improvement initiatives spanning care operations, call center, scheduling, and specialty referrals. Partnered with clinical leadership, IT, and patient services to redesign workflows, resulting in 10-15 percentage point improvements in patient satisfaction metrics.
• Established Voice of Customer reporting infrastructure in partnership with Qualtrics. Synthesized quantitative metrics (Trust, NPS) and qualitative feedback into monthly executive dashboards, enabling data-driven prioritization of experience improvements.
• Managed team of direct reports and interns while coordinating cross-departmental initiatives requiring influence without direct authority across clinical operations, technology, and administrative functions.

• Guided development of a company rebrand (new name, identity, purpose and promise) alongside our third-party partners; led brand integration into organizational culture for Duly, a $4B multi-specialty physician group.
• Directed integrated launch campaign across paid media, earned press, social channels, and patient communications.
• Owned end-to-end content strategy spanning patient education, provider communications, social media, internal newsletters, and executive thought leadership. Built editorial calendar, managed creative production, and reported performance to C-suite.
• Developed organization-wide strategic playbook using OKR (Objectives and Key Results) framework, establishing quarterly goal-setting cadence and performance tracking systems that improved cross-departmental alignment.

• Directed digital brand strategy and execution for Michigan Athletics (31 varsity sports programs), overseeing social media, content production, and creative development across all platform.
• Managed flagship accounts at @UMichFootball and @UMichAthletics while advising social strategy for 31 additional sport programs. Achieved and sustained #1 national ranking in total interactions and engagement rate among Power Five programs year-over-year. @UMichAthletics ranked #2 on Instagram in 2018 with 2.62M interactions.
• Led creative strategy for marquee campaigns: Nike/Jordan Brand partnership launch (20M+ impressions), #HEI5MAN Heisman Trophy campaign, NCAA March Madness/Final Four content programs, and annual holiday social activations earning national media coverage.
• Directed implementation of paid social strategy, generating $17,392 in donations from $500 ad spend (34.8x ROAS) through targeted donor segmentation and A/B testing.

• Reported to Senior Associate Athletic Director, Communications and PR. Lead visionary for the Washington digital brand, including GoHuskies.com, HuskyStadium.com and HuskyBallpark.com. Led a team of 1 direct report and multiple interns.
• Developed and planned overall Internet engagement strategy for the department, scalable across all 22 individual sports.
• Created and developed original content and brand supporting elements for GoHuskies.com and other UW web properties.
• Served as the manager of the University's web host vendor and acted as the chief liaison with the Pac-12 Conference for all digital needs.
• Ensured UW stayed at forefront of digital space by researching user trends/analytics.

• Reported to Co-Founder. Managed day-to-day strategy and execution of digital content.
• Aimed to engage 100% of interactions, while growing Twitter following 402% in 2012.
• Principal content creator for Win Forever Blog, averaging five posts per week.
• Launched the Win Forever Ambassador Program to extend brand reach; developed strategy and maintained relationships with 25 ambassadors.
• Principal copywriter for Win Forever website and Always Compete eLearning Program.

• Oversaw 12-student team including overall operation of eight summer camp programs.
• Managed off-season training and every regular season practice.