Some examples of my work, of course with the help of many other talented individuals.
ChenMed Patient Experience Strategy
Built and socialized new outcomes-driven patient experience function, including: evergreen priorities, yearly objectives, guiding principles and process to target highest ROI opportunities.
Our group provided mission-critical patient insights to influence decision-making. We dedicated ourselves to 1) listen intently, 2) deliver consistently, and 3) retain proactively.
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The Duly Rebrand
In September 2021, DuPage Medical Group rebranded to Duly Health and Care designed to better reflect its reimagined model of care delivery focused on the relationship between patients and their physicians and care teams.
The Duly name honors the organization’s 50+ year legacy, while embodying its aspiration to challenge the expected and deliver the extraordinary in health and care.
It was a 1+-year long effort that included a new name, identity, purpose and promise.
NCAA: United As One Campaign (March 2020)
“Moments like this, I feel like we should be bringing our teams together,” said Brian Wagner, Michigan’s digital strategy and creative lead, who was part of the initial group that came up with the campaign.
“All of our programs, all of our student-athletes, our coaching staffs, we’re all in the same boat here. This is certainly something to show that we’re all in this together.”
Michigan Athletics Turns to Facebook to Drive New Donations
The University of Michigan athletic department has found a great return on investment by reaching donors through paid Facebook advertising.
Spending $500 in the final week of December, the University of Michigan athletic department reached 9,029 of the 15,000 targeted users. Intrigued by the ad, 199 people clicked the link and eventually 40 donated a whopping $17,392. The 56-percent result rate and $2.51 cost per result were well worth the initial $500 investment, Wagner said.
Winning is not a Strategy Podcast Guest (April 2020)
An education in digital strategy awaits you in the latest episode, featuring Brian Wagner of Michigan Athletics. Check it out now.
Other Featured Work Over the Years:
AthleticDirectorU // Sports Creatives Experts’ Roundtable: Digital Talent On The Move
“People naturally tend toward inertia. That's why self-improvement is such a struggle. But that's also why adversity lies at the heart of every success. The process of achievement comes only through the constant struggle to climb to a higher level.
Sports Creatives Podcast / With Marc Jordan + Jay Hicks
We talked the #UnitedAsOne campaign and how we’ll continue to tell our brand stories through #COVID19
We announced the beginning of a year-long branding campaign, "Those Who Go Blue”. This new campaign is a way for Michigan Athletics to encourage fans to unite, band together and celebrate their Michigan fandom during these difficult times.
You are on our team -- especially when you're home. We launched a #ThoseWhoStayHOME campaign and set of challenges for the month after quarantine began and our sports shut down.
@UMICHFOOTBALL, @RUNRALPHIERUN Engage in Twitter Back-And-Forth
If the Colorado-Michigan game Saturday afternoon (3:30 ET, BTN/BTN2Go) comes anything close to matching what the two programs gave us Tuesday on Twitter, college football fans are in luck.
How Michigan Athletics Tells a Compelling and Consistent Story on Digital and Social
What do you do when you reach the mountaintop? Michigan Athletics could easily succumb to such status. But for the Blue with the Big House, they know they can always do more, always bring fans closer, always increase the fervor of every fan and do so every student athlete and fan boasting of the Blue (and very specific Maize).
DSM Podcast, Episode 96: Brian Wagner is Augmenting and Innovating with Michigan Athletics
Listen to Episode 96 of the Digital and Social Media Sports podcast, with Brian Wagner, Digital Strategy and Creative Lead for University of Michigan Athletics.
45 Colleges from Around the US Combine to Recreate Famous Christmas Poem
The level of coordination to pull off this holiday remix gets everyone on the nice list.
Michigan Football Goes 'Live' From Capital One Orange Bowl With Periscope 360 Video
The University of Michigan went 'live' from the Capital One Orange Bowl with Periscope 360 video, a new feature released by Twitter and Periscope this week.
Run After the Crash: Documenting Michigan’s Men’s Basketball Magical Postseason Tournament Run
With a Cinderella story unfolding before their eyes over the course of those two plus weeks in 2017, Michigan’s digital team went to work. Six individuals, countless emails and hundreds of pieces of content helped create moments that may have only lasted a few seconds or days on social but, stitched together, created a storyline that will live on well beyond the 2017 version of the Michigan men’s basketball team and their triumph in the face of adversity.
