Get Tuesday! - December 24, 2024

This is a new twist for me, bringing a fully Christmas-specific set of business ideas for this week’s blog post.

Have you ever noticed how holiday spirit starts to take over an office? One desk gets decorated, then another, and before you know it, the whole place is twinkling with festive energy. That’s momentum at work—and it’s not just about the decorations. It's a powerful business strategy too.

This week, I want to dive into the magic of building unstoppable holiday momentum. We’ll explore how some of the best brands tap into the festive season, and why the rush of December creates opportunities that can last all year long.

The Santa Strategy: Keep the Sleigh Moving

What if the key to holiday success isn’t about finding the perfect promotion, but keeping the momentum going?

Think about Santa for a second. He doesn’t stop mid-flight to rethink his route or adjust his strategy. He just keeps going—delivering gifts and spreading joy at a steady pace. The path may not always be flawless, but the momentum is what makes it all work.

In business, this principle holds true, too. During the hectic holiday rush, executing a solid plan consistently is often more valuable than waiting around for the “perfect” strategy. Momentum is the real magic.

The Hallmark Effect

Hallmark doesn’t just sell Christmas movies; they’ve built an entire season of anticipation around them. Their formula might be predictable, but that’s the point—people know what to expect, and they come back year after year for the comfort and consistency.

Consistency isn’t just about showing up, it’s about becoming part of people’s traditions. The holiday season is all about nostalgia, and Hallmark has mastered the art of tapping into that.

When you become a tradition, your audience will keep coming back, season after season.

Rudolph and Innovation

In life, we often face unique challenges – unfamiliar circumstances, complex problems, or unexpected obstacles. Like Rudolph’s glowing nose cutting through the fog, these challenges drive us to innovate and find new solutions.

Whether it's adapting to new technology, solving a complex problem at work, or discovering a more efficient way to navigate an issue, what initially seems like an obstacle can become an opportunity to stand out and make a difference.

The Misfit Toys Philosophy

Just as the Island of Misfit Toys showed that every toy had its perfect place, we believe that every person or project has its unique purpose. Sometimes, the most unexpected combinations or approaches can lead to the most remarkable outcomes.

Whether it's embracing an unconventional idea, pursuing an unexpected career path, or taking a bold stance on a difficult issue, it’s about seeing the potential in every situation and aligning it with what truly resonates. Like those misfit toys, everyone has a place where they can shine.