The Weekly Minute - July 21, 2023

The Weekly Minute - July 21, 2023

Brian Wagner

All hope that you have had a great week. We are enjoying the summer time of being outside with our kiddos.

And what a week of golf we’ve had. It’s the 151st running of The Open, and Royal Liverpool looks like such an awesome course. It’s been fun to watch — and I’m very much looking forward to the weekend rounds.

What I Read

  • How today’s top consumer brands measure marketing’s impact (via Lenny’s Newsletter)

    1. Navigating marketing measurement can be a perplexing challenge, even for brands investing millions in advertising. The most critical issue lies in determining the incremental impact of marketing activities on sales, a concept known as "incrementality." However, measuring incrementality is complicated because we lack the ability to observe a world without marketing, making it difficult to distinguish correlation from causation. To address this, brands use three main methods: digital tracking or multi-touch attribution (MTA), marketing mix modeling (MMM), and testing/conversion lift studies (CLS). These methods have their strengths and weaknesses, but a growing trend is "triangulation," using a combination of all three to achieve more accurate measurements.

  • What is Strategic Thinking? (via Roger Martin)

    1. Roger Martin thinks there are four characteristics that make strategic thinking sufficiently unique and distinctive… Here they are:

      1. Seeks to Influence What is not in Your Control

      2. Consumes Information Omnivorously

      3. Leverages Abductive Reasoning

      4. Considers Multiple Variables Simultaneously

Twitter Thread

  • Nathan Baugh, per his Twitter, collects the best opening lines from books. Here is a Twitter thread of 10 gems – and what you can learn from each of them:

  • My favorite is this line that opens ‘1984’ Incredible use to bring in other senses.

Healthcare x Money 

  • 🤑 Money doesn’t buy happiness but it does buy better health and a longer life (via Digital Thoughts)

    • Fascinating – and alarming – article on the state of the American health system.  This early quote resonated with me:

    • “In a study published in JAMA in April of 2016 the authors found that “The richest American men live 15 years longer than the poorest men, while the richest American women live 10 years longer than the poorest women. Let that sink in for a little bit. The graph below shows that as household income increases so does life expectancy.”

    • In the few years I’ve been in the healthcare sector, I’ve learned the importance of social determinants of health

One Quote, hat tip to Sahil Bloom

  • "If you look for truth, you may find comfort in the end; if you look for comfort you will not get either comfort or truth only soft soap and wishful thinking to begin, and in the end, despair." - C.S. Lewis

    • Easy now, hard later.

    • Hard now, easy later.

See you next week!

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