The Weekly Minute - July 7, 2023

I hope you all enjoyed a wonderful week, with some festivities mixed in! 
 

What I Read

• The State of Organizations 2023: Ten shifts transforming organizations (via McKinsey)

1. The report by McKinsey is an account of an ongoing research initiative that seeks both to pinpoint the most important shifts that organizations are grappling with and to provide some ideas and suggestions about how to approach them.

   1. Increasing speed, strengthening resilience.

   2. ‘True hybrid’: The new balance of in-person and remote work.

   3. Making way for applied AI.

   4. New rules of attraction, retention, and attrition.

   5. Closing the capability chasm.

   6. Walking the talent tightrope

   7. Leadership that is self-aware and inspiring

   8. Making meaningful progress on diversity, equity, and inclusion.

   9. Mental health: Investing in a portfolio of interventions.

   10. Efficiency reloaded
       

One Idea

• FOCUS = Supreme Confidence + Trust

One Thought, on Life

• Via Farnam Street: “Your life is designed to get the results you are getting right now. For the trajectory to change, the approach must change.”

One Thought, on Brand

• Top 10 Traits that Great Brands Share:

  1. Give something the customer truly desires

  2. Brand stays relevant 

  3. Price based on consumer’s perception of brand’s value

  4. Properly positioned

  5. Consistent

  6. Brands work together

  7. Integrated marketing strategy

  8. Managers know different consumers’ perceptions

  9. Receives sustained support

  10. Constantly monitored

• *The power of brand lies in the minds of its consumers/customers