My Content Playbook
Hello, and Happy Friday!
Today will conclude my three-part series as we move into 2024. In this post,, I’ll offer up a few ways to expand my content engine here on BrianRWagner.com and my social networks, especially LinkedIn and Twitter/X.
Background
If you read my previous posts, I made it very clear that I want to expand my content creation playbook; it can be a dynamic engine to share your own thoughts, discover interesting people, and perhaps — at the very top percent — make a living.
In the early days of the Internet, I was creating content daily - but then that slowed down exponentially as I entered into the professional workforce in managing content creation for other organizations. I think it’s time to bolster my own content creation and sharing thoughts in other sectors.
Perhaps, I can even earn a dollar through this work in 2024. Time (and my effort) will tell.
Digital Content
Here is where I wanted to brainstorm and share my ideas of content for this BrianRWagner.com website/blog. I have thrown out a few content options of things that I can dive into, if there’s interest. Please feel free to provide any feedback (good or bad!) in the comments below.
My core topics have always been centered around business, branding, leadership customer experience - and now healthcare in the past few years.
An always-behavior for my me: Keep FOCUS and Have IMPACT
I certainly think I can double down with those topics, but perhaps I should also dive more into hobbies of mine, like sports (golf, football, soccer and business of sports) and content for the likes of “Dad Life.”
Below is a snapshot of what I’m thinking about:
My Own Quick Tips, Principles, etc.
Aggregation and Lists (With Opinions)
Share: Articles, Podcasts, Videos, Case Studies
Spotlight Other Great People (Create Connection and a Powerful Network!)
Be A Sense-maker
I strive to make the complex, simple — and want do this from time to time
Book Report/Reviews
Make Predictions
Dive Deep into a Sub-Niche Categories
Professional
Leadership
Business
Consumerism
Strategy
Customer Experience
Healthcare
Brand & Consumerism
Strategy
Patient Experience
Organizational Strategy
OKRs / Strategic Playbook
Change Management
Playbooks
Team Cohesion
Sports:
Golf
Football
Soccer
(My Teams):
Minnesota Vikings (NFL)
USC (NCAA)
Michigan (NCAA)
Manchester United (EPL)
Dad Life
Grilling
Bourbon
Yardwork
Family
Diving even deeper into what content I feel is applicable, I ask myself these few questions:
What can I teach someone?
How is this different than what others say?
What tools or lessons can I share in list form?
Going through this helps me map out what I can have an impact in sharing, and could be helpful for you, as well.
Goals
As I eluded to in my previous posts, I aspire to keep a consistent pattern of posting here on my site and social feeds. This is something that used to be a huge part of my life but I’ve been inconsistent for years. I’d like to get back to sharing with others on how I think
To keep me in check, I’d like to have some proof of the following by the end of Q1, while carrying through the entire year::
Weekly blog post that shares resources, with my opinions
Additional write-ups on focused events
Systems
Beyond my aspiration and goals, I need to develop my daily systems in order to execute on what I want to do.
I am committed myself to spend >60 minutes each day to Read, Think and Write.
I will read books, news articles, case studies and more – anything that helps me keep growing into the person and leader I aspire to be.
I will think on my own to create my opinions on a series of topics and be strategic.
I will write (this website is a byproduct of that) those thoughts down and have the courage to be unique. I’ll also be committed to sharing thoughts.
Thanks for reading along, and being part of this journey.
Enjoy the weekend.
