Get Tuesday! - October 1, 2024
It’s Spooky SZN; welcome to October!
Did you know that every Pixar film has a secret code hidden in its scenes? The cryptic "A113" appears somewhere in each movie - from license plates to classroom numbers - as a loving nod to the California Institute of Arts classroom where many of Pixar's original animators learned their craft.
It's amazing how small details, inside jokes, and personal touches can create such meaningful connections.
Speaking of meaningful connections, welcome to Get Tuesday!
This week we're exploring how intention shapes everything - from Pixar's storytelling magic to the growing movement of "time billionaires" who are rewriting the rules of success.
Let's dive in and discover how these ideas might just transform your own approach to work and life.
Also, the Vikings are 4-0. 👀
The Pixar touch
These Pixar storytelling rules, shared by Emma Coats, translate remarkably well into the world of business and brand storytelling.
At their core, these guidelines emphasize authenticity, purposeful simplicity, and deep audience understanding - principles that are just as crucial in business as they are in animation.
For brand strategists and CX professionals, these rules offer invaluable insights: start with a clear end goal (#7), eliminate unnecessary complications (#5), understand your audience's needs over your own preferences (#2), and ensure every brand touchpoint has genuine stakes and purpose (#14, #16).
The emphasis on authenticity (#15), the importance of taking action over perfect planning (#11), and the need to challenge established patterns (#12) are particularly relevant to modern brand building and customer experience design.
Perhaps most importantly, the reminder that no work is ever wasted (#17) and that story testing beats endless refinement (#18) perfectly aligns with modern agile approaches to business development and customer experience innovation.
Just as Pixar creates memorable characters and stories, these principles can help businesses craft more compelling brand narratives and more meaningful customer journeys.
Time billionaires
Ever heard of being a Time Billionaire?
1 million seconds = 11 days
1 billion seconds = 31 years
We all look up to icons like Warren Buffett, right? He's achieved so much, but at 91, his finite resource isn’t wealth—it’s time.
Imagine having a billion seconds. That’s 31 years to innovate, build relationships, and chase dreams. Unlike money, you can’t earn more time, and you can't buy it either.
Every second you spend is an investment.
Prioritize what truly matters, and make every second count.
Incredible advertising
From Matthew McConaughey and Uber Eats. Enjoy:
might be the game’s just a side dish, if you catch my drift. pic.twitter.com/emOp7yFarn
— Matthew McConaughey (@McConaughey) September 26, 2024
Being in the brand space
The biggest misconception about being in the brand space each day?
That it's all about logos and catchy slogans.
In reality, it's about deeply understanding customer needs, market dynamics, and organizational capabilities to craft a meaningful, differentiated brand position -- and ideally, exceptional experiences.
Go get it
“So much of life isn’t about intelligence or luck but putting yourself in a position for success.” - James Clear
Go and get it.
