Get Tuesday! - October 29, 2024
Welcome to this week's Get Tuesday, where we're serving up a lineup of strategies to help you stay ahead of the curve. Get it, it’s World Series time. And this LA-raised kid is cheering on those Dodgers! ;)
From email marketing trends that will dominate in 2025 to the importance of turning big ideas into tangible action, we're covering the bases to ensure your brand is always keeping its eye on the ball. And because even the mightiest of teams need a little inspiration, I’ll sprinkle in some timeless marketing tips that will have you rounding the bases with confidence.
40 marketing tips
Josh shares 40 tips collectively reshape our understanding of marketing, challenging traditional views and emphasizing authenticity, connection, and strategic thinking. I’ve shared a select few of my favorites here. Click the link here to see the full list.
Marketing is the art of making people believe in possibility.
You can buy exposure, but you can’t buy attention.
Great content and great marketing are the same thing.
The secret to marketing isn’t to know how to rank well in search engines, it’s to know why people search for those terms.
The overarching message from these tips is that effective marketing is about creating genuine value and connections rather than merely promoting products.
Success comes from understanding and serving customers rather than manipulating them.
The power of titles
MacK shares that gone are the days of the humble "sales associate" as we've entered an era where employees are: brand ambassadors, cast members, etc.
When implemented with intention, these elevated titles aren't just corporate window dressing—they actually do serve multiple purposes, like: instilling employee pride, setting clear customer expectations and strengthening brand identity
As an example, here are a few trends/examples:
Experience-Focused Titles: Emphasizing the impact on others (e.g., "Experience Designer" vs. "Server")
Skill-Specific Recognition: Highlighting expertise (e.g., "Technical Solutions Specialist" vs. "IT Support")
Purpose-Driven Labels: Connecting roles to meaningful outcomes (e.g., "Community Impact Coordinator" vs. "Volunteer Manager")
Whether in retail or personal life, thoughtful title transformation can shift mindsets, boost confidence and ultimately enhance engagement and motivation
As Seale alludes to, when you elevate your title—whether professional or personal—you elevate your entire experience. It's not just about clever wordplay; it's about transforming your mindset and approach to daily life.
Action
The hard part isn’t knowing what to do; it’s doing it daily, whether you feel like it or not.
The challenge isn’t knowing you should work out; it’s putting on your shoes and running in the cold when you’d rather sit at home under a warm blanket.
The challenge isn’t determining the most important project; it’s sitting down and doing it when you’d rather browse social media.
If you’re waiting for inspiration, you’ve already lost.
Go Dodgers!
This walk-off grand slam from Freddie Freeman on Friday night was explosive! What a moment. Sports are great.
IT'S GONE
— MLB (@MLB) October 26, 2024
IT'S GONE
IT'S GONE
IT'S GONE
FREDDIE FREEMAN #WALKOFF GRAND SLAM pic.twitter.com/LlVU1ZGyGx
Building email in 2025
Email list building is becoming more sophisticated, personalized, and integrated with other aspects of your online brand. It's not just about collecting email addresses anymore — it's about building multi-channel, value-first relationships.
Justin offers some tips to prepare for 2025 – and what you NEED to make happen. Here they are:
Content-Driven Acquisition: Focus on creating high-quality, comprehensive content hubs that solve real problems for your audience, rather than generic lead magnets. Every piece of content should have a natural email sign-up opportunity.
Advanced Personalization: Move beyond simple personalization like using first names. Leverage subscriber data to deeply personalize your content, products, and communications to provide maximum value.
Multi-Channel Integration: Seamlessly integrate your email acquisition strategy across all your online touchpoints, making subscribing a natural next step no matter where someone encounters your content.
AI-Powered Optimization: Use AI to analyze subscriber data and uncover opportunities to improve your content, products, CTAs, and overall email marketing effectiveness. Let AI handle the heavy lifting so you can focus on creating value.
The key theme here is that successful email list building in the future will require a focus on providing genuine value through highly personalized, multi-channel experiences - rather than relying on generic tactics.
Parting Thought
When life feels overwhelming (if often does these days), remember this:
Even small actions can make a big impact.
The power of making a coffee is a beautiful reminder to take action, no matter how small, in moments of helplessness.
Let's make a difference right where we are.
