The Weekly Minute - April 19, 2024
So, if you haven’t heard, Taylor Swift released some new music overnight.
My wife and I certainly will be having a listening session this weekend to dive deep into her lyrical talent.
My daughter’s U6 first soccer game of the season is this weekend – a team in which I’m the head coach. Wish our girls good luck!
The work
Here is what David Perrell learned about how comedy works that night (told with a story about Chris Rock). It’s a really cool thing I’ve learned recently, too, from those in the comedy business.
These pros test all their stuff at the small clubs before they get to arena-like tours.
Really, really cool
A friend in town recently did a stand-up comedy set.
— David Perell (@david_perell) April 19, 2024
I complimented him after for making it seem so natural before he told me that his delivery only seemed natural because it was so polished.
Said he’s probably told every joke ~1,000 times.
Here’s what I learned about how… pic.twitter.com/Q2yHoCnfto
For you Wrexham fans
Wrexham AFC, the Welsh football (soccer) club purchased by Ryan Reynolds and Rob McElhenney a few years ago just earned promotion for the second year in a row! And now will be playing in England’s third-tier.
The story continues to inspire.
Here’s the home stadium’s reaction to promotion:
ECSTASY AT THE STŌK CAE RAS, where Wrexham fans celebrate winning back-to-back promotions. 🐉
— Men in Blazers (@MenInBlazers) April 13, 2024
After 19 years away, Red Dragons are back in League One. 💪pic.twitter.com/CAah0S0ZUz
Bluey vs. Cocomelon
Have you ever been captivated by the magic of children's television? I think you have to if you have young kids, like me.
Bluey and Cocomelon are two brilliant examples that have seized the global stage, but their journeys are as different as night and day. Trung T. Phan has brilliantly laid all this out in his latest newsletter.
Take 𝗕𝗹𝘂𝗲𝘆. Its creator, Joe Brumm, brings parenting to life with a unique blend of authenticity and humor. The result? A tidal wave of worldwide recognition and love for the little blue heeler and her family. It's dedicated to providing joy to both kids and parents. And I LOVE IT.
Switch channels to 𝗖𝗼𝗰𝗼𝗺𝗲𝗹𝗼𝗻 - an empire built on data-driven strategies. The show cracked the YouTube algorithm the same way slot machines cracked gambling or TikTok cracked social vide. It's a hit, yes, but does it form authentic connection? I can't say so. Cocomelon is basically a digital babysitter for time-strapped caregivers.
The moral of this tale? Authentic, relatable content is your crown jewel.
It's not just about entertaining - it's about forging real, unbreakable connections with your audience, whether you're designing a children's show or building a brand.
So, let's rethink our content strategies. Let's strive for more than just viewership. Let's aim to touch hearts, stir minds, and truly resonate with our audience. Ready to take the leap?
Excellence
Can excellence be your 'new normal'?
Excellence is a habit, and practicing excellence creates personal fulfillment.
The evolving healthcare landscape
In a rapidly evolving healthcare landscape, the shift from traditional marketing/storytelling to a more impactful, patient-centered approach is not just necessary; it’s revolutionary.
But how do we navigate this transition effectively?
Marketing in healthcare is no longer about the loudest pitch or the flashiest campaign. Today, it's about creating a genuine connection, understanding the patient journey, and providing real value. From leveraging patient data responsibly to enhance customization, to employing technologies that improve access and engagement, the strategies we adopt must reflect a deep empathy for those we serve.
The challenge lies not in identifying new tools and platforms but in reshaping our mindset. It requires us to think beyond conversions and view our audience as partners in health, rather than transactions.
The ultimate goal? To foster an environment where marketing efforts lead directly to improved health outcomes.
As brand strategists and patient advocates, we're at the forefront of this transformation.
By embracing innovation with intentionality and focusing on meaningful interactions, we can elevate the role of brand within healthcare from noise-makers to change-makers.
Let's commit to not just reaching our audience but truly impacting lives.
A parting thought for the weekend
"Seeds don't grow overnight. Keep putting in the effort, and watch your dreams blossom next week."
