014 - 21 Tips (And Predictions) in the Social/Marketing Space in 2021

Better late than never, right? 

1. Be flexible 

2. Done is better than perfect 

3. Experiment and compete against yourself

4. 1:1 Engagement is so important -- that’s where the real magic happens

5. Be proactive and have a plan

6. … but don't’ underestimate the power of being reactive

7. If you never ask, the answer is always NO

8. Never be married to an idea that used to work 

9. Segment your audiences the best you can

10. Make your social media posts easy to read because if you don’t there’s an easier post to read right underneath yours

11. Include closed captioning in your videos for two reasons: accessibility and because 85% of videos watched on mobile are silent

12. There is nothing wrong with repetition, people need to get the message. 

13. There is nothing wrong with repetition, people need to get the message. 

14. Be authentic

15. Keep it simple -- you only really need to get the big things right.

16. Rest and make sure to take a reset

17. PREDICTION - TikTok will cement its place in the Top 4 (if it hasn’t already) 

18. PREDICTION - Brands need to be social conscience; This has moved from a nice-to-have as a necessity

19. PREDICTION - Game-watching will continue to revolutionize

    1. Sports will soon need to embrace CHOICE with its broadcasts, including announcers, themed feeds, streaming, etc. We saw the first of that with the Nickelodeon NFL Playoff Game. 

20. PREDICTION - Learning about the people behind brands will be a little more mainstream (B2B / People)

21. PREDICTION - Athlete brand building rockets up another level as Name, Image and Likeness comes into the fold within college athletics