An AI skill is a reusable set of instructions that gives a tool a clearer way to handle a marketing task. Start small, inspect the output, and keep your judgment in the loop.
A skill in action
Input
Audit this homepage for clarity, proof, objections, and CTA structure.Skill
Homepage Audit
Applies a repeatable review sequence and keeps evidence separate from assumptions.
Output
Priority edits, missing proof, likely objections, and a clearer next action.23 free skills across strategy, content, research, conversion, and operations. Choose a starting point and inspect the example before adapting it.
Start with these three
Claude Code: clone the repository and run its installation script.
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills && bash ai-marketing-claude-code-skills/scripts/install.shStop guessing. Define your market fit and messaging with precision.
Never write from scratch. Turn ideas into polished assets instantly.
Know more than your competitors. Extract insights from noise.
Turn traffic into revenue. Audit, outreach, and close deals.
Run your day (and your business) like a machine.
Download the .md file and drop it into your AI tool's project or context folder.
Just describe what you need in plain English
Your AI follows the framework, not generic responses
Career and leadership references
"Brian's expertise in social media, branding, marketing, and communications is strategy-focused and rooted in achieving goals."
"His contributions to our Patient Experience team were invaluable, particularly in the realm of service-related programming design and deployment."
"Brian consistently thinks outside the box, finding innovative solutions that others might overlook. His passion for continuous learning and growth fuels his approach."