Selected work and leadership experience.
Brand development, marketing operations, and customer experience across healthcare, collegiate athletics, and growing businesses.
#1 Social Presence in the NCAA
Developed the social and digital strategy for Michigan Athletics, achieving the #1 ranked social presence across the NCAA.
Humanizing a Multi-Billion Dollar Brand
Created a national rebrand for Duly Health and Care, moving from a transactional model to a human-centric experience.
Market Leadership & Growth Strategy
Developing comprehensive playbooks to drive market leadership and measurable returns across paid and organic efforts.
Creative Resourcing & Social Media
Designed and deployed service-related programming and social media marketing strategies for the Journal of Patient Experience.
Customer Journey Mapping
Created patient experience design and programs leading to significant increases in patient retention and staff engagement.
Operational Infrastructure for Growth
Built operational infrastructure achieving 14 new clients in five months and setting the foundation for long-term growth.